Getting the message out

A lot of what I do as an event planner and promoter is about getting the word out to people. My job is a lot easier than it was five years ago when people in my field depended solely on tv and radio to reach our audience. Now only five years later the same people who were habding out flyers outside the club or running to radio to get an ad run are now sitting behind a computer. The internet is now where the word comes from and the internet has been a gift and a curse. Once something is about to happen it hitsthe internet and with the inventionof twitter it has now put a promoters jobinto the hands of the general public. Now we can see peoples response to what is happening or where they plan on partying in an instant. Facebook was the way to get feedback before by sending out invites that people at first responded to but now merely look past because of the number of events filling their mailbox daily. Even with Facebook a person clicking the "attending" tab didn't always mean that they were coming. Everyday as this form of media advances and people find new ways to get the word out and gauge people response it makes our job a little easier. But on the flip side if your not getting that response or a bad review its not in your hands to try to curb the idea a promoter just has to take it. Getting the message out is easier now it just depends on what message the people want to take.